The Difference That Makes the Difference

Take control of your life and create profound change today using NLP and the science of positive change!

Learn why people resist change, why they sometimes embrace change, and how to lead change quickly and in lasting ways.

It all comes down to finding the difference that makes the difference for each person and context. Neurolinguistic Programming (NLP) is great for finding that difference. NLP helps us understand what makes people tick. When we understand how they think, feel, and act in key situations, we have the raw material with which to make change happen, often quickly and profoundly.

In the 1970s, a linguist and his partner studied the language patterns and nonverbal cues of great psychotherapists, as well as how people are affected by the systems they’re part of. The two pinpointed key aspects of what enables human beings to change. Their findings formed the basis of NLP. Since then, NLP has often been taught to therapists and life coaches aiming to master one-on-one interactions in those contexts.

When the lawyer Greg Prosmushkin discovered NLP, he realized how incredibly valuable these tools could be outside a therapy context. How to communicate with confidence, model excellence, and influence your own and others’ thoughts, feelings, and behaviors are useful for many people in many situations. Greg used NLP to make huge breakthroughs in his trials and to step into his own as an entrepreneur.

In 2022, Greg met Josh Davis, PhD, a Columbia University PhD who studied psychology and neuroscience, and the Founder and Director of the Science-Based Leadership Institute. Josh is an NLP expert who grew up in the 1970s and 80s as the child of two pioneers in the field of NLP. He’s an NLP native. He’s been training others to use NLP for over a decade. Josh is also the internationally best-selling author of Two Awesome Hours, a science-based set of strategies to work less and get your most important work done.

Greg and Josh set out to make NLP easily accessible for everyone. They show how the tools of NLP can be used by anyone in their daily work and personal lives, and connect these actionable tools to the science of change. The Difference that Makes the Difference is a result of their rigorous and dedicated collaboration.