How Video Games Made the Metaverse

This book offers an unflinching look at the creative and structural challenges of storytelling in interactive media. Drawing on over 30 years of industry experience, Kelly Vero explores the rich interplay between narrative, design and technology, making the case for why story is foundational to player engagement, emotional investment, and lasting value in games and virtual worlds.

The book unpacks how narrative design works across different genres and platforms. Vero brings the listener inside the design process, examining iterative workflows, empathy versus hypothesis testing, and the importance of building for diverse, evolving user bases. She draws from case studies, showing how stories are told not just through dialogue, but also through User Interface (UI), environment, mechanics, and player choice.

How Video Games Made the Metaverse is about building worlds that people want to live in. Whether you’re a product lead, a writer, or a designer, this book explores how to integrate content, interaction, and community into a unified whole. Listeners will understand how to apply storytelling techniques not only to games and metaverses, but also to digital products more broadly. Vero’s reflections on narrative, purpose, and legacy offer a roadmap for creating digital experiences that matter, not just ones that entertain.