Don’t Quit Your Day Job!

Larry Winget often says people have been sold an old bag of “hooey” about what it takes to be successful in business. Forget passion, motivation, “loving what you do”, etc. Those things matter, but only a little. What really matters is finding a problem and solving it, serving your customer better than the competition, knowing how to sell, and managing your time, resources, and employees.

Don’t Quit Your Day Job! is a must-listen conversation between Larry Winget and Dan Strutzel. You will not only be asked the tough questions, you’ll get the answers in this book. Questions like: Is your business necessary? What problem does it solve? What need does it fill? What tangible benefit will the customer receive? What should I charge? What gives you the right to be in business?